This way, they could order any items they wanted, and Magazine Luiza would deliver them straight to their homes. Instead, customers would sit at computer terminals and browse a catalog that contained all items on sale. ![]() The internet didn’t become available to the Brazilian consumers until 1997, but in 1992, Magazine Luiza made the bold move of opening a chain of micro shops that didn’t stock anything. READ ALSO: On Brazil’s Black Friday 2020, e-commerce was the main battlefield, and Magazine Luiza the relative winner Magazine Luiza, a digital pioneer and Brazilian Amazon (or Alibaba?) wannabe She is the niece of the store’s original owner and founder, also named Luiza. After working in different store departments, increasingly taking on responsibility, she finally took the leadership role at Magazine Luiza in 1991. In 1972, she graduated from law school but never practiced law a day in her life. At the age of 12, she started working at the family’s business after school hours. The history of Magazine Luiza is intertwined with Luiza Helena Trajano’s personal story, current president of the company’s board of directors. In 1974, Magazine Luiza opened Franca’s first-ever department store. Magazine, a variation of the French word for store ( magasin), and Luiza, her first name, made the perfect combination. The shop was called A Cristaleira, but Luiza decided to launch a contest for local customers to find a new name for the family business. She was a clerk, and he was a traveling salesman. READ ALSO: Driven by e-commerce boom, Magazine Luiza net revenue increases 70% year-over-year A brief history of Magazine Luizaįounded in the late 1950s in the city of Franca, in the state of Sao Paulo, Magazine Luiza started as a gift shop owned by the couple Luiza Trajano Donato and Pelegrino José Donato. From 2016, when this shift really began with Frederico Trajano, great-nephew of the company’s founding couple, taking over, to 2020, Magalu’s stock price increased 700 times (today the company is worth more than BRL 157 billion, or almost $30 billion). Magalu‘s debut in the Brazilian stock exchange was in 2011. In its 63 years of operation, the Magazine Luiza went from a single gift shop to a multi-purpose business. E-commerce grew 148%, reaching R$8.2 billion and 66% of total sales. From January to September last year– the last data available–, Magazine Luiza registered BRL 12.4 billion in sales, an 81% growth compared to the same period of 2019. In 2020, boosted by the COVID-19 pandemic, Magazine Luiza‘s online sales soared. In 2019 alone, the company registered BRL 921,8 million (around $174 million) in revenue, with 45% of this total coming from online sales, an impressive jump compared to the 36% share reached in 2018. It is also a booming e-commerce and marketplace, and, in the last two years, is gradually becoming much more than that: a tech company born from retail, but that plans to be a super-app, offering all kinds of products and services. ![]() “ Magalu,” as it’s also known, sells home-furnishing and basic home needs throughout its 1,000 physical stores that are present in 21 out of 26 states in Brazil. Not an ordinary retailer, but the most valuable one in Brazil. In a nutshell, Magazine Luiza is an electronics and appliance retailer. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.To answer “what is Magazine Luiza” is no simple feat. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. ![]() During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages.
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